Marketing in the Digital Era Practice Test 2026 - Free Digital Marketing Practice Questions and Study Guide

The statement being tested is what rights the California Consumer Privacy Act actually grants individuals. Under the CCPA, people can know what personal information a business collects and how it’s used, they can request the deletion of that information, and they can opt out of the sale of their personal information. These are explicit rights the law provides.

Opting out of marketing emails entirely, however, isn’t a right defined by the CCPA. Email marketing unsubscribing is addressed by other regulations such as CAN-SPAM, which governs how marketers must handle email communications. So while a company should honor unsubscribe requests under CAN-SPAM, that specific right to opt out of all marketing emails isn’t a CCPA right.